Apalachee Hardwood Floors specializes in installation, finishing, repairs and maintenance of a wide variety of hardwood floors, including renewable resources such as cork and bamboo. It considers Kudzu to be a resource for quality new business leads, and renews its advertising commitment year after year.
“We’ve been advertising on Kudzu since the site launched, and it has always been a consistent performer for us,” stated Eli Harrell, co-owner of Apalachee Hardwood Floors. “Since I interface with all the sales leads, I see that when they come through Kudzu, they are already fully informed about our company and they trust us because of the reviews. These are much higher quality leads than we get from Yellow Pages. As a result, I’m the biggest proponent of spending more money with Kudzu.”
Due to this marked difference in lead quality, Harrell reduced his advertising spending with Yellow Pages and increased it with Kudzu. “We saw a significant increase in call volume and our leads more than doubled after we increased our Kudzu ad spending. Now, about 70% of our new business comes from Kudzu.”