Estes Heating & Air Conditioning is a family-owned-and-operated HVAC service, sales, installation and repair business for more than half a century. It has used its consistent quality service and positive word-of-mouth as effective marketing tools for years, so Kudzu’s ability to broadcast that track record is a natural fit.
“Kudzu is a perfect environment for Estes Heating & Air Conditioning for other reasons as well,” added Tommy Estes, president of Estes Heating & Air Conditioning. “In addition to letting our customers tell about their great experiences on our profile, we sponsor the Kudzu Green Guide in order to reach Kudzu users who are interested in the environment and energy savings. As members of the Comfort Institute, we offer whole house diagnostics and energy efficiency solutions so this is a perfect fit for us.”
Estes considers the quality of the leads his company receives through Kudzu to be excellent, with at least a 75% conversion-to-sales.
“Kudzu leads are ten times better than those from Yellow Pages,” Estes stated. “Our business is 21% ahead of last year at this time, and Kudzu is definitely a part of that success.”