Amazing Carpet & Tile Cleaning is a family owned and operated company that provides both residential and commercial carpet and tile cleaning services. It considers Kudzu to be a critical part of its advertising strategy because, as owner Rick Rzendzian puts it, “If people call me from Kudzu, they’re already pretty much sold.”
That’s because, as Rick discovered, many calls from Kudzu users are from those who have used Kudzu before and had positive experiences.
“These consumers tell me time and again that they consider Kudzu to be a trusted resource. That makes Kudzu an ideal advertising environment for my quality service,” he explained. “As a result, I get about 35 calls a month from Kudzu, the majority of which I can typically convert to sales.”
Rzendzian is sold both on Kudzu and on online advertising in general. “If you’re going to spend money to advertise your business, you have to spend it on the internet,” he advised. “And Kudzu has to be part of your basic strategy. The reviews alone that you encourage your best customers to post will sell your business.”