D & S Termite and Pest Control is a 42-year-old family-owned-and-operated termite and pest-control company. It relies on word-of-mouth for new business growth and specializes in the real estate market. When it began exploring other avenues of advertising due to the economy, it was attracted to Kudzu because Kudzu complimented its word-of-mouth philosophy by enabling its customers to post reviews. Kudzu has thus helped D & S expand into the residential market as a new revenue-generating business niche.
“Kudzu is an excellent source of new business for us,” explained Kimber Backlund, D & S Termite’s marketing director. “The very first call we received from Kudzu resulted in a full subterranean treatment, which is a big project. In fact, the vast majorities of calls we get from Kudzu result in sales.”
In addition to impressive sales from Kudzu, Backlund is also a big fan of Kudzu’s new call tracking system. “Call tracking is a wonderful source of quality control,” she explained. “We play calls back and learn continually how to enhance our customer service.”