Kudzu helps customers keep cool and sales stay hot for Magic Touch Air Conditioning and Heating in Mesa, Arizona. As one of the first businesses listed on Kudzu when the site expanded from Atlanta to Arizona two years ago, Magic Touch gained some early advantages.
“Getting in early on Kudzu was definitely key to our success with the site," stated Morgan. “We came out strong as one of the early sponsors within our category. We built out a profile right away during the free trial period. We paid to stay within the top results when consumers search, and then we added a skyscraper in our category. That’s because Kudzu is definitely working for us.”
Morgan liked that he could feature Magic Touch’s extensive credentials and awards, major differentiators in a competitive category. He also took advantage of the opportunity to feature video, which was produced specifically for his Kudzu profile, captured elements of an actual installation, and took only about an hour to shoot.
“We worked through Kudzu with a company called TurnHere to produce the video. They were terrific, and we plan to feature more videos on Kudzu, specifically product comparisons and consumer educated segments,” Morgan said.
Magic Touch showcases its Kudzu profile as much as possible, telling leads that come to him through other sources to check out Magic Touch’s more-than-170 reviews on Kudzu and equipping his sales people with wireless laptops so they can highlight the reviews while on sales calls.
“We get a steady stream of leads from Kudzu, and we have no intention of stopping that!” Morgan stated.