Builders Floor Covering and Tile is a locally-owned-and-operated flooring business with more than 50 years experience. It currently includes four locations and four design showrooms. President Justin Atcheson's primary goal with the company's Kudzu advertising is to drive prospects to its showrooms.
"Our showrooms feature 10,000 square feet of flooring options, with a solution to meet just about every need," Atcheson explained. "The fact that we get 30% of our online traffic through Kudzu alone--and that if we get a lead through Kudzu, that's pretty much a new customer--means our money is well-spent."
Atcheson particularly likes that prospects can research Builders Floor Covering and Tile by reading reviews on Kudzu and linking to the company's website prior to coming into the showroom.
"Kudzu is like a credit check for us. It helps boost consumer confidence and therefor tightens our sales cycle."