Casteel Heating and Cooling has seen its role in its customers’ lives change in recent years as consumers strive for increased home energy efficiency and other cost-saving and environmental home improvements. According to Vice President John Hillis, more and more customers are asking Casteel to evaluate their entire whole house for opportunities to improve energy use.
“We already had a reputation for installation and service of high-quality equipment, but now we have evolved to fill even more of a consultative role as consumers wrestle with rising home heating and cooling costs, “ Hillis explained. “In response to customer requests, we have spent the last three years in classes and training sessions to be able to offer consumers whole house energy audits that cover not just heating and air but also hot water tanks, windows, air leakages, and more."
The typical Casteel customer is highly educated and motivated to make improvements that will have a positive effect on his or her home energy comfort and costs. These are exactly the kinds of customers Casteel attracts through Kudzu.
“Kudzu users spend a great deal of time comparing service companies, but we find that they also spend a lot of time researching energy and product sites as well,” Hillis stated. “By the time they contact us, they are extremely informed and ready to make decisions based on numerous criteria rather than just price. That makes Kudzu our best source for our best type of customers.”